Selling a design system

Andrew Couldwell
14 min readMar 5, 2020

To be successful with a design system, you need to learn how to teach the value of design systems — and to earn the support and trust of stakeholders

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Laying the Foundations by Andrew Couldwell

Designers romanticise design systems in countless articles online, and we make it sound so easy in our case studies. But the reality is:

  • They’re time-consuming to build and establish.
  • They take up a lot of development…