Selling a design system

Andrew Couldwell
14 min readMar 5, 2020

To be successful with a design system, you need to learn how to teach the value of design systems — and to earn the support and trust of stakeholders

A book spread showing content related to selling a design system
Laying the Foundations by Andrew Couldwell

Designers romanticise design systems in countless articles online, and we make it sound so easy in our case studies. But the reality is:

  • They’re time-consuming to build and establish.
  • They take up a lot of development…

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