Tips for creating a great portfolio website

Design & curation by Andrew Couldwell, featuring creative by Matthias Heirderich, Lina Skukauskė and YemaYema

Let the work do the talking.

Simple, clean and to the point.

Value quality, not quantity.

What type of work do you want to do?

Show personal work (and pro bono projects).

Show real work!

Demonstrate that you can respond to real briefs, working with constraints, budgets, deadlines and actual assets.

Share your process.

  1. It demonstrates the value in what you do. How many times has a client asked you to ‘just’ do something, like it’s nothing?! You know exactly what I mean. There is more to what you do…
  2. It’s interesting to clients and other creatives to see or read about how and why something was created.
  3. Creatives hiring creatives want to see your thinking. Designers are problem solvers. What was the problem, and how did you solve it?
  • Explain (write-up) your thinking behind elements or features.
  • Time lapse videos or photos at different stages.
  • Sketchbook work and initial ideas to show progression, whether it’s a logo, a typeface, page layouts for print, digital UIs etc…
Example of my Behance (design platform) covers, versus my bespoke portfolio website

Appropriate project covers.

Give credit. Or at least specify what you did.

Have a personality.

Introduce yourself.

Tone down the ego.

Are you really “the leading…” or a “full-service agency”?

Photography by Lina Skukauskė — Layout design & curation by Andrew Couldwell for Adobe Portfolio

Make it accessible.

Make it easy to follow you.

Finally, good luck!

Web designer & developer • Portfolio at:

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Andrew Couldwell

Andrew Couldwell

Web designer & developer • Portfolio at:

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